wolverine bootscommunity management
As a Senior Social Media Manager with Hart, I lead community management and engagement strategy for Wolverine, connecting the brand authentically with blue-collar communities, small businesses, and relevant cultural moments. I drive daily conversation by identifying opportunities for Wolverine to show up in ways that feel natural, timely, and aligned with its workwear heritage—fostering meaningful interactions and strengthening brand affinity.
I have also led the development and execution of user-generated content mini-campaigns, amplifying real customer stories and experiences to build credibility and trust. Through this work, I expanded the program’s impact—resulting in increased scope and revenue by evolving UGC efforts into influencer-led campaigns. By combining cultural insight, community engagement, and performance-driven strategy, I’ve helped position Wolverine as a brand that not only participates in the conversation, but adds value to it.
influencer management
In addition to my community management and UGC efforts, I also lead influencer management for Wolverine Boots. I own the end-to-end creator program — handling every stage of the process from sourcing and vetting talent and leading outreach, to contracting, developing creative messaging briefs, reviewing content, and delivering analytics and reporting. I've applied this across a range of initiatives including a co-branded partnership with the Metallica for the Metallica Scholars collaborated product launch, Paramount+ show Landman, seasonal campaigns around key moments like Father's Day, additional product launches, and in-store partnerships — managing each activation from the ground up to drive brand awareness and authentic creator-driven content.
