As a Senior Social Media Manager with Hart, I lead community management and engagement strategy for Wolverine, connecting the brand authentically with blue-collar communities, small businesses, and relevant cultural moments. I drive daily conversation by identifying opportunities for Wolverine to show up in ways that feel natural, timely, and aligned with its workwear heritage—fostering meaningful interactions and strengthening brand affinity.

I have also led the development and execution of user-generated content mini-campaigns, amplifying real customer stories and experiences to build credibility and trust. Through this work, I expanded the program’s impact—resulting in increased scope and revenue by evolving UGC efforts into influencer-led campaigns. By combining cultural insight, community engagement, and performance-driven strategy, I’ve helped position Wolverine as a brand that not only participates in the conversation, but adds value to it.