What I Do

Social media management that covers everything — the strategy, the content, the community, and the partnerships that actually move the needle.

SOCIAL MEDIA STRATEGY & AUDITS

Before anything else, we need to know where you stand. I dig into what's working, what's not, and build a clear path forward.

  • Full platform audits covering content performance, audience insights, and competitive positioning.

  • Strategy recommendations built around your goals.

  • Platform recommendations to make sure you're showing up where it makes sense.

  • Social listening to track brand mentions and trends worth paying attention to.

  • Content gap analysis to identify themes or audiences you're not speaking to yet.

  • Ongoing reporting and analytics so you always know what's working.

 

COMMUNITY MANAGEMENT

Your audience wants to feel like they're talking to a real person. I make sure every interaction actually means something.

  • Live event social coverage and real-time engagement.

  • Daily monitoring and moderation across social platforms and forums.

  • Reactive replies to comments, DMs, and mentions.

  • Proactive engagement to grow visibility and build genuine relationships.

  • Crisis management to protect your brand reputation when things get complicated.

  • Community health reporting to track sentiment and engagement trends over time.

  • FAQ and response guidelines to keep your brand voice consistent.

CONTENT CALENDARS

I handle the full pipeline so your channels stay consistent and your team doesn't have to think about it.

  • Content pillars development to give your feed a cohesive identity and direction.

  • Copywriting across platforms tailored to each channel's tone and format.

  • Monthly or quarterly calendar planning mapped to your goals and key moments.

  • Repurposing strategy to get more mileage out of content across platforms.

  • Hashtag and SEO strategy to make sure your content gets found, not just posted.

  • Scheduling and publishing across all relevant platforms.

 

INFLUENCER MANAGEMENT

I handle everything from finding the right people to making sure it actually delivers.

  • Campaign concepting and creative ideation to shape partnerships with purpose.

  • Influencer sourcing and outreach to find creators who are actually the right fit.

  • Gifting and seeding campaigns to drive organic, authentic content.

  • Relationship management to keep partnerships strong beyond a single campaign.

  • Brief writing to set every creator up to deliver content that performs.

  • Contracting and deliverable tracking to keep everything organized.