Youtube social
As a YouTube Social Campaign Lead, I oversaw successful initiatives for artists like Olivia Rodrigo and Meghan Trainor, as well as major events like Coachella and VidCon. My responsibilities included strategy development, cross-platform content creation, copywriting, and publication management.
Notable Campaigns
Olivia Rodrigo's "vampire": Leveraged her fan base, "livieshq," with a targeted strategy. The campaign exceeded benchmarks by 195%.
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Meghan Trainor's "Mother": Utilized innovative tactics like an ASL asset and creative collaborations. The campaign outperformed goals by 126%.
Coachella on YouTube: Promoted the at-home viewing experience and provided on-site influencer support. The campaign surpassed benchmarks by 190%.
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VidCon sponsored by YouTube: Focused on creators, shopping, and memberships. Highlights included SMOSH reunions and fan engagement activities. The campaign exceeded goals by 180%.
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Overall, these campaigns demonstrated my skills in effective strategies creation, strong execution, and significant impact in reaching and engaging target audiences.
