As a Senior Social Media Manager with Hart, I lead influencer management campaigns, including strategic partnerships for Stanley Steemer, to drive awareness and performance across key service offerings. For carpet, area rug, and couch cleaning services, I supported an influencer-driven content strategy rooted in third-party validation and high-quality UGC — concepting all creative ideas, contributing to voice over script writing, managing creator partnerships, guiding content development, and aligning execution with brand goals to increase awareness, engagement, and booking consideration.

I also contributed to Stanley Steemer's Dryer Vent Cleaning campaign through an integrated approach spanning influencer marketing, content ideation, paid social, and audio streaming — supporting incremental bookings and expanded reach in plus-up markets. As part of this work, I helped bring a culturally relevant partnership to life with Pittsburgh Steelers running back Jaylen Warren, concepting and creating a custom "Tidy Towel" — a playful nod to the iconic Terrible Towel that tapped into regional fandom and drove meaningful engagement.

Additionally, I led the influencer activation for Stanley Steemer's partnership with the HGTV Dream Home in Lake Wylie — identifying and managing creators to amplify the collaboration, extend reach to home and lifestyle audiences, and bring the brand's role in the dream home moment to life through authentic, high-impact content.