As the Lead Social Marketing Manager for NBCU's People's Choice Awards, I orchestrated a three-month social media campaign leading up to the live event. This included managing, producing, and writing all organic content for our Instagram channels. We focused our efforts in the week leading up to and on the day of the awards, resulting in impressive engagement. Over 80 Instagram stories and 103 reels were posted, with on-site content reaching over 2 million impressions in just 24 hours.

From our first to last post (a 5 week period):

Follower growth: 38,333

Accounts engaged: 821,814

Accounts reached: 16,642,969!