kaskade

I spent years as part of Kaskade's core team, running marketing, promo, and merch for 80+ sold-out shows a year.

Some highlights: we sold out Sofi Stadium and the Grand Canyon Skywalk, ran full album city tours, and threw NYE shows people still talk about. I assited in coming up with the "Kaskade Road Trip Series" and built the "Sun Soaked" festival from the ground up with our team.

On the campaign side, I handled rollout planning for three full-length albums and 25+ singles, working closely with both our internal team and the teams of other artists collaborating with Kaskade. I also drove ticket sales through digital campaigns for major tours, including REDUX 003 (26,000 tickets across 14 venues) and Sun Soaked (35,000 tickets).

Merch was mine too, top to bottom — planning and running seasonal product drops that sold out every time, pulling in $240K in profit overall. Just between January and August 2018, merch sales hit $120,197, and Sun Soaked 2018 added another $120,200 on top of that.

And through all of it, I ran the @kaskade social accounts — organic and paid, day to day.

Basically, I got to help build the machine behind one of the biggest names in electronic music, and I'm proud of the reach we grew together.

"kaskade konnect" community

Kaskade Konnect: Bringing Fans Closer

Started by a few passionate Kaskade fans, Kaskade Konnect grew into a thriving community of over 4,000 members. We connected fans through social media, creating a space to share their love for Kaskade's music and experiences.

In 2017, we became an official part of the Kaskade family. Fans enjoyed exclusive opportunities like pre-show meet-and-greets, where they could chat, take photos, and create unforgettable memories with their favorite DJ.