As the teams Senior Social Media & Community Manager with Monks I led the development and execution of innovative social media strategies and community engagement initiatives for Cadillac, Cadillac V-Series, GMC, and Buick. Overseeing a talented team of six—including community and content managers—I ensured the seamless execution of campaigns and daily operations across multiple platforms. I drove brand growth and audience connection by spearheading content creation, fostering meaningful engagement, and leveraging performance analytics. By establishing streamlined workflows, setting strategic priorities, and implementing best practices, I delivered high-quality results. Additionally, I collaborated with cross-functional teams to align social media efforts with overarching brand goals, ensuring a cohesive and impactful digital presence.