As a lead Senior Social Media Marketing Manager for the FOX TV account, I successfully oversaw the development and execution of organic and paid social media strategies across a diverse portfolio of television programs. From high-profile scripted dramas like 9-1-1 to popular reality competitions such as MasterChef and I Can See Your Voice, I led all aspects of content creation, management, and community engagement.

Key Achievements:

• Strategic Planning: Developed and implemented social media strategies aligned with overall marketing objectives.

• Content Creation: Produced engaging and shareable content, including original videos, graphics, and copy, across multiple platforms.

• Community Management: Actively engaged with followers, fostering a strong and loyal online community.

• Talent Partnerships: Collaborated with celebrities and influencers to drive audience reach and engagement.

• Campaign Success: Delivered successful campaigns that consistently exceeded performance metrics and drove brand awareness.

Notable Projects:

• 9-1-1: Led social media efforts for FOX's top-rated drama, driving significant viewership and online engagement.

• MasterChef: Managed social media campaigns for Chef Gordon Ramsay's popular culinary competition.

• I Can See Your Voice: Collaborated with external teams to produce compelling content and manage community interactions.